How we use your information.

Who we are

XO Fitness is a small group personal training studio based at The Moors Shopping Centre, Ilkley, West Yorkshire.

For privacy questions, contact us at info@xofitness.co.uk.

Information we collect

We may collect the following information when you use this website or contact us:

• Your name, email address, phone number and message when you submit an enquiry form.
• Your email address when you request a lead magnet, guide or download.
• Messages you send us through WhatsApp, email, Instagram or other contact channels.
• Technical information about your visit, such as device type, browser, pages viewed and website interactions.
• Basic analytics and campaign-attribution information, including page views, form submissions, WhatsApp clicks, referral pages, campaign tags and advertising click identifiers.

How we use your information

We use personal information to:

• Respond to your enquiry and arrange an intro call.
• Send you the guide or information you requested.
• Follow up with you about XO Fitness services where appropriate.
• Understand how people use the website so we can improve it.
• Keep records, protect the website and meet legal or accounting requirements.

Our lawful bases

Depending on the situation, we rely on one or more of these lawful bases:

• Consent where you ask to receive a guide, updates or marketing.
• Legitimate interests where we respond to enquiries, improve the website and manage our business.
• Contract or steps before a contract where you enquire about joining XO Fitness.
• Legal obligation where we need to keep records or comply with the law.

Marketing

If you request a guide or ask to hear from us, we may contact you with relevant information about XO Fitness. You can unsubscribe or ask us to stop at any time by contacting info@xofitness.co.uk.

Cookies and analytics

This website may use cookies and similar technologies to help the site work, understand visitor behaviour and measure enquiries. We use Google Analytics 4 to understand website visits and interactions. Where you arrive from an advert or submit an enquiry, campaign details and privacy-protected contact information may also be sent to Meta to measure advertising results.

You can control cookies through your browser settings. If we add additional non-essential cookies or tracking tools, we will update this policy and use consent controls where required.

Who we share information with

We do not sell your personal information. We may share it with trusted service providers who help us run the website and respond to enquiries, such as:

• Website hosting, development and maintenance providers.
• Email, CRM or enquiry handling services.
• Google Analytics for website measurement.
• WhatsApp or Meta services for messaging and advertising measurement.
• Professional advisers, insurers or authorities where required.

International transfers

Some service providers may process information outside the UK. Where this happens, we expect appropriate safeguards to be in place to protect personal information.

How long we keep information

We keep personal information only for as long as needed for the reason it was collected. Enquiry records may be kept for up to 24 months. Client, payment or legal records may be kept for longer where required. Marketing information is kept until you unsubscribe or ask us to remove it.

Your rights

You have rights over your personal information, including the right to access, correct, delete, restrict or object to how we use it. You can also withdraw consent where we rely on consent.

To exercise your rights, contact info@xofitness.co.uk.

Complaints

If you are unhappy with how we handle your information, please contact us first so we can try to resolve it. You also have the right to complain to the Information Commissioner's Office at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The latest version will always be published on this page.